Retail Therapy








Circular Economy, Social Technology, City Recovery, Street Emergency, New Retail, Circular Product, Retail Strategy



Cities are suffering a footfall emergency that is reaching critical numbers for the survival of the street life. Recent surveys show that all cities in Europe have more than 20% of their non housing spaces vacant, and that number keeps escalating due to the changes on economic and social landscapes. Changes that are accelerating and require a different approach to retail.

On the business development area, operators are facing completely different challenges where speed and reaction capacity are key to get new impressions and be able to capture the imagination of the clients, and be able to deliver new services on new locations. Contrary to belief, there is little time for experimentation. Retailers are facing, as well, the conundrum between size and presence. Although the online retail has certainly increased its operating results, physical retail still remains a key element for successful service and customer attention.

The largest problem for retailers, regardless of the size, is their response capacity to location and demand variability. The need to be as close as possible to new trends and answer new customers needs without needing to change their image and being able to move retaining their character and image.

Shop in a tube is developed to answer the need to have a specific image and flexible retail space infrastructure all in one, and capable of setting space within a day [8 hours]. It includes all a retail space needs to showcase products and services, from rails to integrated lighting solution, capacitating the retailer and the social foundation to get to spaces fast and activate the street fast as well.

Created with recovered PPE/PC tubes with Dielectric coating, they are designed and engineered to fit within each other on a modular fashion, and be able to be hung or placed to create vertical and horizontal common language. Helping customers relate the new space with the image and character of the retail programme better than painting the space. Spatially materialising the concept of scale perception, with common elements that help recover an existing space.

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